Nonprofit fundraising is undergoing a transformative shift. The focus now champions the individual donor’s experience, nurturing every contribution, no matter the size. This nuanced approach is more than a trend; it’s a strategic reorientation towards sustained impact. By weaving human connections into digital frameworks and tailoring fund acquisition practices, organizations are crafting enduring partnerships with their supporters. The challenge lies ...

Brother’s Burgers restaurant in Canyon Country is set to donate 20 percent of sales to help Hollywood crew members through the holiday season by giving back to those affected. On Saturday, Dec. 23, when guests dine-in 20 percent of their bill is said to be donated toward helping those in the movie industry. Due to strikes by the WGA and ...

Over the weekend, the Elks Lodge hosted their annual Car & Bike Show in Canyon Country in order to show the community a taste of what they do.  On Saturday, the Elks Lodge hosted their annual Car & Bike Show, showcasing good food, cool cars, and a strong community. “Today is the annual Car & Bike show and it’s been ...

Holiday spirit was in the air Friday night at the opening of the 20th annual Boys and Girls Club Festival of the Trees at the Canyon Country Community Center.  Hundreds gathered Friday night to see the assortment of holiday trees and gingerbread house designs, voting on the best ones on display and bidding in a live auction.  More than a ...

The Michael Hoefflin Foundation is looking to collect toys, treats and $25 grocery gift cards to help fill Holiday Baskets. MHF is  hoping to bring some much-needed joy into their family’s life this Holiday season, therefore, they are in the process of collecting toys, treats and $25 grocery gift cards to help fill Holiday Baskets., officials said. “This year we ...

Santa Clarita Valley Salvation Army Corps, is planning to host a back to school drive for local students to ensure they have supplies and resources.  The Santa Clarita Corps is hosting a back-to-school supply drive from Monday August 15th  through Friday, August 26th, where donations can be dropped off at the Salvation Army offices. “These much-needed school supplies will go ...

A GoFundMe has been created to support the family of the 6-year-old child who was fatally struck by multiple vehicles on the 5 Freeway earlier this month.  In the early hours of July 2, Tanuneka Starnes was reported to have fallen out the window of a vehicle on the 5 Freeway before being hit by multiple vehicles.  “[A] 911 caller ...

The Saugus High School Band and Color Guard is set to hold its annual Clothes 4 Cash fundraiser this weekend.  Starting Saturday, July 9 at 8 a.m. at Saugus High School, the band and color guard are set to be accepting bags of donated clothes weekly every Saturday until Aug. 13.  Drop-offs are being accepted behind the tennis courts on ...

Psychology and sociology play major roles in carving the marketplace. Advances in technology and wider spread access to information in general, have also helped shape today’s economy into its current state. These are some of the factors that influence consumer behavior as well as consumer buying habits. Therefore, understanding how these driving factors work together can provide valuable insights.   ...

On Saturday, the Michael Hoefflin Foundation held its fundraising walk in support of families dealing with childhood cancer, the organization’s first walk in two years.  Despite cancellations in the past two years due to COVID-19, over 500 people gathered on the field of Cougar Stadium at College of the Canyons to participate in this year’s Michael Hoefflin Fondation walk.  Many ...