Ronn Torossian, founder of 5WPR says an elaborate public relations campaign can be expensive, time consuming and a daunting undertaking. Large companies have whole departments dedicated to running a PR machine. As a small business, this luxury might not be available so a successful PR campaign will require time and effort without breaking the bank. Here are a few points small businesses should keep ...

Ronn Torossian, the founder of 5WPR says the best way that companies can portray their credibility to the rest of the world is through public relations. When it comes to raising brand awareness and increasing sales, contrary to what many people think, public relations is one of the most cost-effective and efficient ways to achieve those goals. Strategies such as thought leadership ...

If you have found yourself here you have probably realized that there is a difference between PR and marketing. Whether this is a concept completely new to you or something you find yourself quite familiar with, are you aware of what these differences are? The major differences can be summed up as the PR team supports the larger brand of ...

Hosts: Brien Johnson and Traci DeForge Topic: Publicity Gigs Guests: Heather DeSantis Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220. On this episode of the Ask Brien Show, our hosts Brien Johnson and Traci DeForge talk with their guest, Heather DeSantis, as they talk about publicity. Brien and Traci start out ...

Hosts: Brien Johnson and Lindsay Mann Guest: Heather Desantis Topic: Dabbling In The PR Industry CLICK HERE TO LISTEN! Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220. On this episode of the Ask Brien Radio Show, Brien and Lindsay are joined live by Heather Desantis, as she explains about PR and ...

After more than a quarter-century of service to Santa Clarita, city spokeswoman Gail Morgan is stepping down, and Santa Clarita announced a replacement this week. Don’t miss a thing. Get breaking KHTS Santa Clarita News Alerts delivered right to your inbox.     Gail Morgan said City Manager Ken Striplin offered Carrie Lujan the position about two weeks ago, and the announcement ...

After more than 30 years in the cruise industry, Julie Benson, vice president of public relations at Princess Cruises, is setting sail for a new horizon at the end of May. Don’t miss a thing. Get breaking Santa Clarita news alerts delivered right to your inbox. The PR expert and longtime Santa Clarita Valley resident is retiring as the brand manager for ...